And if you’re a social entrepreneur or are thinking about becoming one, it can do the same for you. TechPixies wouldn’t be here without UnLtd and the grants and support it has provided as Joy describes in this episode, UnLtd has helped propel TechPixies forward. If so, this week’s podcast with Camilla Elwood from UnLtd is for you. □ Their mission is fuelled by a passion for making an impact, changing lives for the better with an idea that makes money AND does good. They’re the peeps who spot a social problem and then go out and create a business to solve it. We think this sums up every social entrepreneur out there, including our very own CEO, Joy Foster. These sites provide a convenient secondary option for finding a social media manager by providing you with a simple way to search through listings and contact social media managers.You know the saying ‘not all superheroes wear capes’? You can also list your job description on third-party career websites where social media managers are frequently looking for new opportunities. Make sure to include clear instructions around how you want candidates to apply, which makes it simple for them to contact you. Post the job description directly on your company's website, as well as on its LinkedIn page and social media channels. To do this, you'll first want to create a detailed job description which outlines all of the job's requirements and responsibilities. The first option is to share the role directly and let interested candidates come to you. There are two ways to go about finding the right candidate. Once you've determined what skills and experience level you're looking for in a social media manager, it's time to start your search. How to find the right social media manager They come with a deeper knowledge and hands-on experience around what works within that particular industry. Niching down to only support specific kinds of businesses gives these service providers an edge over more general social media managers. There are many social media managers who've chosen to work within specific niches in order to streamline their offers and support clients in a more impactful way, and this can help narrow your search.įor example, there are social media managers who only work with businesses in the wedding industry, pet industry or with beauty brands. Of course, you can also request to see references, client testimonials and other types of social proof that illustrate the service provider's experience.Īdditionally, consider the candidate's knowledge or interest in your business's industry. This highlights their ability to plan and execute social media marketing objectives effectively. Ask your candidates what sort of training they've had that makes them qualified for the position and request to see real world examples of their experience in the form of portfolios and case studies.Ĭase studies are one of the best indicators of a social media service provider's strategic abilities because they showcase a specific, measured result that the service provider achieved over a period of time. Since the industry is always changing, many social media managers will make an effort to invest in ongoing education by completing courses and acquiring certifications. Related: 10 Tools for Social Media Managers in 2020 What to look for in a social media manager When determining your budget for social media management, remember to plan not only for the cost of your social media manager's salary or retainer fee, but also for any additional costs related to your social media marketing efforts - like ad spend, influencer fees, contests and giveaways. Of course, your budget will be a deciding factor in who you ultimately hire. Boutique social media agencies can offer more support and a wider range of services than an individual can by delegating the heavier workload to their team of social media managers, content creators and platform specialists. If you need someone to manage multiple channels or handle tasks that fall outside of traditional social media management - like content marketing, email marketing or SEO - consider working with an agency instead. That's a pretty tall order, even for the most experienced social media marketers. ![]() Social media managers typically have to wear multiple hats, but you shouldn't expect to hire a single individual who can achieve your desired results while simultaneously juggling your Facebook, Instagram, TikTok, Twitter, Pinterest, YouTube, LinkedIn and Snapchat accounts. In fact, it's not unusual to find social media managers who've decided to focus on specific platforms or services, like Facebook and Google ads, influencer marketing or Pinterest.
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